Master of Development Communication
The Master of Development Communication (MDC) program is specifically designed to provide students with a deeper understanding of development communication theories, as well as the necessary skills to excel in development work.
The MDC program combines theoretical knowledge with practical application, empowering students to become proficient and influential practitioners in the realm of development communication. Through a multidisciplinary approach, students gain a comprehensive understanding of the complexities and nuances of development processes.
Throughout the program, students engage with cutting-edge research, case studies, and real-world examples that illustrate the role of communication in driving social, economic, and political development. They explore different theoretical frameworks and models that underpin development communication, enabling them to critically analyze and evaluate communication strategies and interventions.
In addition to theoretical foundations, the MDC program focuses on honing practical skills essential for success in development communication. Students learn to design and implement effective communication campaigns, engage with diverse stakeholders, and conduct research and evaluation. The program also incorporates the role of digital media and technology, equipping students with the knowledge to leverage these platforms for sustainable development.
Upon completion of the MDC program, graduates are well-equipped to make significant contributions to the field of development communication. They are prepared for a wide range of career opportunities in international development organizations, government agencies, non-profit organizations, consulting firms, and media outlets. With their comprehensive understanding of development communication theories and practical skills, they are poised to address complex development challenges, drive social change, and foster sustainable development at both local and global levels.
The Master of Development Communication program is a transformative journey that empowers communication professionals to become catalysts for positive change.
Applicants must have:
- A Bachelor’s degree in any field or its equivalent from any recognized institution; and
- At least one year work experience for students with undergraduate degrees in communication and at least three years work experience for students without undergraduate degrees in communication.
How do I apply?
If you are interested in the program, browse through the documentary requirements and application procedures. Check the academic calendar to make sure you do not miss the deadline for submission of applications.
Enrollment Procedures
Online Registration is done through the Student Portal. Follow these instructions on how to register online. If you have further questions, take a look at the Enrollment FAQs.
- Transfer of Credits
- Students under the Faculty of Information and Communication Studies may apply for transfer of credits online at least two weeks before the scheduled validation exam.
- Cross-Enrollment
- For students who wish to cross register from UPOU to another UP Unit or other higher education institutions and and vice versa, follow the Cross-Enrollment Procedures
- Re-admission
- Students may check the procedures for re-admission.
Academic Calendar
The trimester and semester schedules can be found here.
This section enumerates the courses offered under the Master of Development Communication program, the prerequisites, types, and credits. MDC courses are either classified as core or major.
DEVC 202 |
Description: A survey course on development communication traditions, theories, principles, and approaches. Number of Units: 3 Semester Offered: First Semester Prerequisite: None |
DEVC 203 |
Description: Concepts, frameworks, and constructs of cultural and critical theories and studies on media and communication focusing on culture and its creation of meanings and identities, the relationship of high and mass cultures, and the role of mass media in creating and maintaining power and social relationships. Number of Units: 3 Semester Offered: First Semester Prerequisite: None |
DEVC 242 |
Description: The role of communication programs, information and communications technologies, mass media and media systems in the development and evolution of the ASEAN. Number of Units: 3 Semester Offered: Every Semester Prerequisite: None |
Major Courses.
The MDC Student shall take 5 core courses totaling to 15 units.
DEVC 204 |
Description: Introduction to the process and methods of communication research, pre-testing and evaluation of communication materials, and evaluation of communication programs and projects. Number of Units: 3 Semester Offered: Second Semester Prerequisite: DEVC 202 |
DEVC 206 |
Description: The processes and techniques of print and radio broadcast development communication materials production from conceptualization, design and preparation to utilization. Number of Units: 3 Semester Offered: First Semester Prerequisite: None |
DEVC 207 |
Description: The processes and techniques of audiovisual development communication materials production from conceptualization, design, and preparation to utilization. Number of Units: 3 Semester Offered: Second Semester Prerequisite: None |
DEVC 208 |
Description: Application of communication, marketing and other social science paradigms, strategies, concepts, principles and practices in promoting and mobilizing people for developmental programs, ideas and products. Number of units: 3 Semester Offered: Second Semester Prerequisite: None |
DEVC 263 |
Description: Retrieving, processing and interpreting scientific and technical information for the utilization of scientists, educators, and other knowledge linkers. Number of Units: 3 Semester Offered: First Semester Prerequisite: None |
Thesis
DEVC 300 |
Description: Investigation, elaboration and analysis of development communication concepts and phenomena employing any one of the following methodological traditions: positivist research, evaluation, research, or media studies. Number of Units: 6 Semester Offered: Every Semester Prerequisite: Completion of all the coursework |
Faculty of Information and Communication Studies |
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Program Chair
- Flor, Benjamina G., PhD (Associate Professor)
Full-time Faculty
- Alfonso, Grace J., PhD (Professor)
- Bandalaria, Melinda dP., PhD (Professor)
- Flor, Alexander G., PhD (Professor Emeritus)
- Jamias, Serlie B., PhD (Professor)
- Lumanta, Melinda F., PhD (Professor)
- Saludadez, Jean A., PhD (Professor)
- Serrano, Joane V., PhD (Associate Professor)
How many years will it take for me to finish the program?
Assuming a normal load of six units per semester are taken, the average period to complete the course would be two and a half (2 1/2) years. The period it would take to complete the course would however, depend on the student’s own pace.
I am currently working. Can I still enroll?
The MDC Program was primarily designed for part time and working students. Thus, distance e-Learning suits working students well.
What if I am based outside the Philippines?
All courses are taught online, which means that you can study any course wherever you are.
How can I apply for admission?
The procedure of application may be found here.
Are there classroom sessions?
All MDC courses are delivered online. However, it is possible for face to face sessions to be scheduled as needed. But if ever, attendance is typically not required.
Do I have to view the modules at a certain time or date or can I study these modules at my own pace?
The courses taught are asynchronous. You can view these modules on your own pace, at your available time. However, do take note or be updated if there are deadlines set by the faculty-in-charge.