DEVC 204

COURSE CODE: DEVC 204
COURSE TITLE: Communication Research and Evaluation
PREREQUISITES: DEVC 202
COURSE DESCRIPTION:
Introduction to the process and methods of communication research, pre-testing and evaluation of communication materials, and evaluation of communication programs and projects.

COURSE GOAL:

It is expected that DEVC 204 students shall gain a better understanding of communication research and its role in the development communication work. In addition, students shall acquire the ability to conceptualize and develop a research proposal. Thus, at the end of the course, you are expected to develop a development communication research proposal.

COURSE OUTLINE:

  • Unit 1. Communication Research
    • Module 1. Key concepts in communication research
    • Module 2. The meaning of research
  • Unit II. Steps in Planning the Research
    • Module 3. Identifying the research study
    • Module 4. Reviewing the literature (Theoretical and Conceptual Frameworks included)
    • Module 5. Formulating the research problem
    • Module 6. Sampling Techniques
    • Module 7. Constructing the research instrument
  • Unit III. Conducting, Analyzing, and Presenting the Research
    • Module 8. Conducting the research study
    • Module 9. Analyzing the data
    • Module 10. Reporting the results