Bachelor of Arts in Multimedia Studies
The Bachelor of Arts in Multimedia Studies program is an innovative and dynamic undergraduate degree offered by the University of the Philippines. As the first of its kind in the university, this program has been specifically designed to cater to the increasing demand for skilled professionals in the rapidly evolving field of multimedia. With a fully online learning format, it aims to equip students with a comprehensive set of multimedia skills and competencies to meet the contemporary challenges in the digital world.
The program’s inception was driven by the recognition of the growing significance of information as a valuable resource and the need for individuals who can effectively manage and utilize it across various media platforms. With the global trend highlighting the immense value of multimedia in communication, entertainment, education, and marketing, this program serves as a response to the industry’s demand for versatile multimedia experts.
The Bachelor of Arts in Multimedia Studies program sets its sights on producing graduates who possess not only technical expertise but also a deep understanding of the philosophical and theoretical underpinnings of multimedia developments. Students explore the social implications of multimedia in today’s interconnected society, gaining insight into how their work impacts diverse communities and cultures.
Throughout the program, students acquire proficiency in hardware operation and software development, ensuring they have a solid foundation in the technological aspects of multimedia creation. They are encouraged to unleash their creativity and produce engaging multimedia knowledge products that demonstrate their artistic talents and technical skills.
Moreover, the program fosters a culture of research and development, empowering students to contribute to the ever-evolving world of multimedia. Graduates are equipped to be at the forefront of innovative projects and groundbreaking advancements in the field.
By immersing students in cutting-edge multimedia technologies and industry best practices, the Bachelor of Arts in Multimedia Studies program prepares graduates to meet the challenges and opportunities presented by emerging trends, protocols, and procedures. This enables them to stay relevant and adaptable in a fast-paced digital landscape.
If you are interested in the program, browse through the admission requirements at the registrar’s website.
Enrollment Procedures
Online Registration is done through the Student Portal. Follow these instructions on how to register online. If you have further questions, take a look at the Enrollment FAQs.
Transfer of Credits
Students under the Faculty of Information and Communication Studies may apply for transfer of credits online at least two weeks before the scheduled validation exam.
Cross-Enrollment
For students who wish to cross register from UPOU to another UP Unit or other higher education institutions and and vice versa, follow the Cross-Enrollment Procedures
Re-admission
Students may check the procedures for re-admission.
Academic Calendar
The trimester and semester schedules can be found here.
In order to graduate from the BAMS program, students must take a total of 142 academic units consisting the following:
- 10 GE Courses (30 units)
- 7 GE Core Courses
- 3 GE Elective Courses
- 4 Common Courses (12 units);
- Mandated Courses
- PI 100 (3 units);
- Physical Education (8 units equivalent);
- National Service Training Program (6 units equivalent);
- 18 Major Core Courses (54 units);
- 5 Major Elective Courses (15 units);
- 6 Multimedia Production Courses (18 units);
- 1 Special Topics Course (3 units);
- 1 Undergraduate Seminar Course (1 unit);and
- 2-Part Special Project Course (6 units).
Students must also complete 8 units of Physical Education (PE) courses and 6 units of National Service Training Program (NSTP) courses.
Current BAMS students can refer to the BAMS Program Handbook for further guidance on the program.
Further information regarding the program may be found in the BAMS Freshdesk.
GE Core Courses
| ETHICS 1 | Ethics and Moral Reasoning in Everyday Life (3 units) |
| WIKA 1 | Wika, Kultura at Lipunan (3 units) |
| ARTS 1 | Critical Perspectives in the Arts (3 units) |
| SCIENCE 11 | Living Systems: Concepts and Dynamics (3 units) |
| MATH 10 | Mathematics, Culture and Society (3 units) |
| KAS 1 | Kasaysayan ng Pilipinas (3 Units) |
| STS | Science, Technology and Society (3 Units) |
GE Elective Courses
Take any 3 courses (9 units) from the following:
| SAS 1 | Self and Society (3 units) |
| COMM 10 | Critical Perspectives in Communication (3 units) |
| PHILARTS 1 | Philippine Arts and Culture (3 units) |
| ENG 11 | Literature and Society (3 units) |
| SOCSCI 2 | Social, Political, and Economic Thought (3 units) |
Common Courses
| COMM 2 | Communication Skills 2 (3 units) |
| COMP ED 10 | Critical Digital Literacies (3 units) |
| COMP ED 20 | Introduction to Analytics (3 units) |
| ENG 157 | English for the Professions (3 units) |
Mandated Courses
| PI 100 | Life and Works of Rizal (3 units) |
| PE* | Physical Education (total of 8 equivalent units) |
| NSTP** | Civic Welfare Training Service (total of 6 equivalent units) |
Major Core Courses
(Click on the course name to view the course guide)
| MMS 100 | Introduction to Multimedia Studies (3 units) |
| MMS 101 | Introduction to Information Technology (3 units) |
| MMS 102 | Theories in Multimedia (3 units) |
| MMS 111 | Gender and Multimedia (3 units) |
| MMS 112 | Multimedia and Society (3 units) |
| MMS 115 | Law and Multimedia (3 units) |
| MMS 120 | Communication and Culture (3 units) |
| MMS 121 | Multimedia and Popular Culture (3 units) |
| MMS 130 | Information and Communication Technology for Development (3 units) |
| MMS 131 | Introduction to Knowledge Management (3 units) |
| MMS 140 | Mathematics in Multimedia (3 units) |
| MMS 141 | Principles of Programming (3 units) |
| MMS 142 | Internet Technologies and Web Development (3 units) |
| MMS 143 | Introduction to Multimedia Computing (3 units) |
| MMS 150 | User Interface and User Experience Design (3 units) |
| MMS 170 | Aesthetics in Multimedia (3 units) |
| MMS 194 | New Media Art (3 units) |
| MMS 197 | Multimedia Research |
| MMS 199 | Undergraduate Seminar on Multimedia Studies (1 unit) |
Major Elective Courses***
(Click on the course name to view the course guide)
| MMS 144 | Principles of Multimedia Information Management (3 units) |
| MMS 145 | Multimedia Communications and Networking (3 units) |
| MMS 146 | Object-Oriented Programming (3 units) |
| MMS 149 | Software Engineering in Multimedia Practice (3 units) |
| MMS 151 | Introduction to Web Accessibility (3 units) |
| MMS 181 | Scriptwriting for Effective Instructional Video |
Production Courses
(Click on the course name to view the course guide)
| MMS 171 | Text in Multimedia (3 units) |
| MMS 172 | Audio in Multimedia (3 units) |
| MMS 173 | Photography in Multimedia (3 units) |
| MMS 174 | Graphics in Multimedia (3 units) |
| MMS 175 | Videography in Multimedia(3 units) |
| MMS 176 | Animation in Multimedia (3 units) |
Special Topics
| MMS 198 | Special Topics |
Special Project/Capstone
| MMS 200 | Special Project |
* Physical Education courses do not count to the total academic units earned or the General Weighted Average (GWA).
** The Civil Welfare Training Service component of the NSTP is available in UPOU. However, units earned under the Literacy Training Service (LTS) and Reserve Officers’ Training Corp (ROTC) components from other recognized higher education institutions can be credited.
*** Upper division courses in BAMS and other undergraduate programs can be considered as major elective courses pending approval of FICS. See this article for more details.
Sample Plans of Study are available as downloadable PDF files at the end of the BAMS Program Handbook page. These are provided merely as guides; admitted BAMS students will need to create their own Plans of Study and customize it according to their own needs.
Please note that the schedule of course offerings may change. However, BAMS students are provided with tools and support systems to help themselves effectively map their Plan of Study and adjust to any shifts in the scheduled offerings of classes.
Program Chair
- Dr. Emely M. Amoloza (Assistant Professor)
Full-time Faculty
- Dr. Myra C. Almodiel (Assistant Professor)
- Dr. Emely M. Amoloza (Assistant Professor)
- Dr. Ria Mae H. Borromeo (Associate Professor)
- Mari Anjeli L. Crisanto (Assistant Professor)
- Dr. Roberto B. Figueroa, Jr. (Associate Professor)
- Dr. Alexander G. Flor (Professor Emeritus)
- Luisa A. Gelisan (Assistant Professor)
- Joyce Mae M. Vega (Assistant Professor)
- Dr. Diego S. Maranan (Associate Professor)
- Cecille A. Moldez (Assistant Professor)
- Dr. Reinald Adrian dL. Pugoy (Associate Professor)
- Blancaflor Arada (Assistant Professor)
- Dr. Ruth Rodriguez (Assistant Professor)
- Roda Tajon (Assistant Professor)
Affiliate Faculty
- Atty. Emerson Bañez
- Edmund G. Centeno (Assistant Professor)
- Dr. Benjamina Paula G. Flor (Associate Professor)
Lecturers
- Dr. Grace J. Alfonso (Professor Emeritus)
- Ariel Noel T. David
- Triccie Marie V.O. Domingo
- Katherine K. Esteves
- Jack Koumi
- Jonnell P. Sangalang
- Rosangela Anne D. Salaya
- Reiko Mae L. Mirabueno
- Paolo Lorenzo C. Vega
Tutors
- Jebel Musa
- Ann Kristine Medina
- Kristine Rose B. Moldez
- Alyza Regine Medina