MMS 197

COURSE CODE: MMS 197

COURSE TITLE: Multimedia Research

UNITS: 3 units

PREREQUISITES: 84 or more units earned

COURSE DESCRIPTION:

Principles, methods, and techniques of multimedia research

COURSE GOALS:

At the end of the course, the student should be able to conduct independent multimedia research.

COURSE OUTLINE:

  • Module 1: Demystifying Multimedia Research and Audiences
    • Lesson 1.1: What is Multimedia Research?
    • Lesson 1.2: Media Consumption and the Digital Audience
  • Module 2: The Creative Toolkit (Practical Research Methods)
    • Lesson 2.1: Content Analysis for Beginners
    • Lesson 2.2: Designing Simple Surveys
    • Lesson 2.3: Introduction to User Testing and Interviews
  • Module 3: Planning and Ethics
    • Lesson 3.1: Digital Ethics and Framing the Creative Problem
    • Lesson 3.2: Midterm Project
  • Module 4: Turning Data into Creative Content and Recommendations
    • Lesson 4.1: Organizing Your Findings
    • Lesson 4.2: Data Storytelling and Visualization
    • Lesson 4.3: Translating Data into Creative Action
  • Module 5: Project Finalization and Showcase
    • Lesson 5.1: Preparing the Creative Pitch Deck
    • Lesson 5.2: Virtual Showcase Presentation and Peer Review