Associate of Arts in Digital Design and Arts
Associate of Arts in Digital Design and Art (AADDA) is a program that provides students with foundational knowledge and practical skills in the field of digital design and art.
The program is designed to equip students with a comprehensive understanding of digital design principles and techniques, as well as artistic concepts and practices. It combines elements of visual art, graphic design, multimedia, and technology to prepare students for a variety of creative and technical roles in the digital media industry.
AADDA is launched to nurture diverse creative talents. Our curriculum offers a range of courses designed to cultivate both artistic and entrepreneurial abilities, ensuring that learners possess the necessary skills to succeed and navigate any economic climate. With our academic team, we provide portfolio reviews, mentorship, and internship assistance. We aim to empower learners, enhancing their creative capabilities, fostering professional skills, and instilling an entrepreneurial mindset that enables them to lead inclusively and contribute to community development.
Throughout the program, students often engage in hands-on projects and assignments that simulate real-world design scenarios. They may work on creating digital illustrations, designing websites, developing animations, or designing user interfaces for interactive experiences. These practical experiences allow students to apply their skills and build a portfolio that showcases their abilities to potential employers or for further educational pursuits.
Upon completion of the Associate of Arts in Digital Design and Art program, graduates can pursue entry-level positions in various industries, including advertising, marketing, web design, multimedia production, animation studios, game development, and more. They may work as graphic designers, digital artists, web designers, multimedia specialists, or production assistants, among other roles.
This program can also serve as a stepping stone for further education. Graduates can transfer their credits to a bachelor’s degree program in multimedia studies, digital design, visual arts, or a related field to deepen their knowledge and expand their career opportunities.
The program provides students with a solid foundation in digital design principles, artistic techniques, and technical skills, preparing them for a creative and dynamic career in the digital media industry.
Admission to the AADDA program follow the admission requirements and procedures for all Associate programs at UPOU. Please refer to the Office of the University Registar’s website for more information.
Enrollment Procedures
Online Registration is done through the Student Portal. Follow these instructions on how to register online. If you have further questions, take a look at the Enrollment FAQs.
The AADDA degree requires the successful completion of 30 units of GE courses; government-mandated courses, consisting of the 3-unit PI 100 course, along with PE and NSTP; 12 units of courses common across and specific to undergraduate programs at UPOU (Common courses); 27 units of concentration courses, which are divided into required (18 units) and elective (9 units) concentration courses.
Students can take specific elective concentration courses based on their interest. For instance, if they wish to specialize in video production, they can enroll in MMS 173, MMS 175, and MMS 181. For deepening their expertise in web-related work, students can enroll in MMS 101, MMS 150, and MMS 151; OR MMS 151, with MMS 175 and MMS 176. For creative and artistic production, HUM 40 and any two of MMS 173, MMS 175, or MMS 176 might be relevant. Further information regarding the program may be found in the AADDA Freshdesk.
GE Courses (Required)
| KAS 1 | Kasaysayan ng Pilipinas |
| WIKA 1 | Wika, Kultura, at Lipunan |
| ETHICS 1 | Ethics and Moral Reasoning in Everyday Life |
| ARTS 1 | Critical Perspectives in the Arts |
| STS 1 | Science, Technology and Society |
| MATH 10 | Mathematics, Culture and Society |
| SCIENCE 11 | Living Systems: Concepts and Dynamics |
GE Courses (Elective)
Choose any three courses:
| SAS 1 | Self and Society |
| PHILARTS 1 | Philippine Arts and Culture |
| SOC SCI 2 | Social, Political, and Economic Thoughts |
| COMM 10 | Critical Perspectives in Communication |
| ENG 11 | Literature and Society |
Mandated Courses
| PI 100 | Life and Works of Jose Rizal |
| PE | Physical Education |
| NSTP/CWTS | National Service Training Program/Civic Welfare and Training Service |
UPOU Common Courses
| COMM 2 | Communication Skills |
| ENT 103 | Creativity, Innovation and Strategic Thinking |
| COMP ED 10 | Critical Digital Literacies |
| COMP ED 20 | Introduction to Analytics |
Concentration Courses (Required)
(Click on the course name to view the course guide)
| MMS 100 | Introduction to Multimedia Studies |
| MMS 170 | Aesthetics in Multimedia |
| MMS 171 | Text in Multimedia |
| MMS 172 | Audio in Multimedia |
| MMS 174 | Graphics in Multimedia |
| MMS 194 | New Media Art |
Concentration Courses (Elective)
Choose any three courses:
(Click on the course name to view the course guide)
| MMS 101 | Introduction to Information Technology |
| MMS 102 | Theories in Multimedia |
| MMS 150 | User Interface and User Experience Design |
| MMS 151 | Introduction to Web Accessibility |
| MMS 173 | Photography in Multimedia |
| MMS 175 | Videography in Multimedia |
| MMS 176 | Animation in Multimedia |
| MMS 181 | Scriptwriting for Effective Instructional Video |
| HUM 40 | Tools and Methods in Digital Humanities |
Faculty of Information and Communication Studies AY 2023-2024 (72 Units) |
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Program Development Associate
- Margaret J. Suarez (Assistant Professor)
Full-time Faculty
- Dr. Myra C. Almodiel (Assistant Professor)
- Dr. Emely M. Amoloza (Assistant Professor)
- Dr. Ria Mae H. Borromeo (Associate Professor)
- Mari Anjeli L. Crisanto (Assistant Professor)
- Dr. Roberto B. Figueroa, Jr. (Associate Professor)
- Dr. Alexander G. Flor (Professor Emeritus)
- Luisa A. Gelisan (Assistant Professor)
- Joyce Mae M. Vega (Assistant Professor)
- Dr. Diego S. Maranan (Associate Professor)
- Cecille A. Moldez (Assistant Professor)
- Dr. Reinald Adrian dL. Pugoy (Associate Professor)
- Blancaflor Arada (Assistant Professor)
- Dr. Ruth Rodriguez (Assistant Professor)
- Roda Tajon (Assistant Professor)
Affiliate Faculty
- Atty. Emerson Bañez
- Edmund G. Centeno (Assistant Professor)
- Dr. Benjamina Paula G. Flor (Associate Professor)
Lecturers
- Dr. Grace J. Alfonso (Professor Emeritus)
- Ariel Noel T. David
- Triccie Marie V.O. Domingo
- Katherine K. Esteves
- Jack Koumi
- Jonnell P. Sangalang
- Rosangela Anne D. Salaya
- Reiko Mae L. Mirabueno
- Paolo Lorenzo C. Vega
Tutors
- Jebel Musa
- Ann Kristine Medina
- Kristine Rose B. Moldez
- Alyza Regine Medina