COMM 370

COURSE CODE: COMM  370

COURSE TITLE: CORPORATE SOCIAL RESPONSIBILITY COMMUNICATION

COURSE DESCRIPTION: Philosophical, social, and moral foundations of the corporate social responsibility of human organizations in a developing society

PREREQUISITE: None

COURSE GOAL: This course aims to help students gain a clear understanding of the fundamental concept of corporate social responsibility as practiced by various corporations in the Philippines.

At then end of the course, students should be able to:

• Discuss what Corporate Social Responsibility is and its related initiative University Social Responsibility 
• Describe CSR communication as a sub-field of communication 
• Discuss the theoretical underpinnings of CSR Communication 
• Discuss the various CSR communication models, strategies, and mechanisms 
• Discuss the trends, issues, and challenges in CSR communication 
• Prepare a plan of action for the effective communication of a CSR program

COURSE OUTLINE:

• Unit I. Understanding Corporate Social Responsibility 
  • Module 1. Corporate Social Responsibility/University Social Responsibility: Meanings and Development of Practice 
  • Module 2. Theories and Models Guiding the Practice of CSR 
• Unit II. Communicating Corporate Social Responsibility 
  • Module 3. CSR Communication: An emerging Field? 
  • Module 4. CSR Communication: Theories and Models 
  • Module 5. CSR Communication: Audience, Tools and Strategies 
  • Module 6. Monitoring and Evaluating CSR Communication 
• Unit III. Trends, Issues, Challenges and Research in CSR Communication 
  • Module 7. Trends in CSR Reporting 
  • Module 8. Issues and Challenges in CSR Communication 
  • Module 9. Research in CSR Communication