COMM 320

COURSE CODE: COMM 320

COURSE TITLE: MANAGEMENT OF COMMUNICATION MEDIA RESOURCES AND SYSTEMS

COURSE DESCRIPTION: Structure of communication systems, application of management theories and principles in the effective operation of communication systems and media resources

PREREQUISITE: None

COURSE GOAL: (1) to gain a clearer understanding of systems theory and how it applies to communication programs and organizations; and (2) to gain a clearer understanding of how specific management functions apply to communication organizations and programs from a systems perspective.

Specifically:

• articulate at a higher level of discourse the meaning of systems, systems theory, and systems thinking; 
• describe and provide an in-depth analysis of how systems features apply to communication organizations and programs; 
• articulate and discuss the concepts, principles, and theories of management and demonstrate how they apply to communication organizations; 
• analyze selected communication case studies and show how systems principles and management theories apply to these communication cases; and 
• illustrate how systems and management principles and theories have influenced a deeper understanding of communication organizations and programs through the case studies presented in class. 

COURSE OUTLINE:

• Unit I: Communication Organizations as Systems 
  • Module 1. Systems Theory 
  • Module 2. Systems Thinking 
  • Module 3. Organizational Theory 
• Unit II: Organizing Communication and Media Programs 
  • Module 4. Core Disciplines of the Learning Organization 
  • Module 5. Structural Alternatives for Communication and Media Organizations 
  • Module 6. Managing Human Resources in Communication Organizations 
• Unit III: Leading in Communication/Media Systems 
  • Module 7. Leadership in Communication/Media Systems 
• Unit IV: Controlling in Communication/Media Organizations 
  • Module 8. Mechanisms of Control