COMM 390

COURSE CODE: COMM 390

COURSE TITLE: COMMUNICATION RESEARCH PARADIGMS

COURSE DESCRIPTION: Theoretical and conceptual foundations in communication

PREREQUISITE: None

COURSE GOAL: This course aims to provide students with the foundations of communication research through an understanding of the basic assumptions, concepts and approaches to communication research.

At the end of the course, the students should be able to:

• demonstrate a deeper understanding and appreciation of communication as a field of research;
• differentiate the major paradigms of communication research; and 
• explain the concepts for evaluating communication research

COURSE OUTLINE:

• Unit I. Communication as a Field of Research 
  • Module 1. Discourses on Communication Research
  • Module 2. New Visions for Communication Studies
• Unit II. Major Paradigms of Communication Research
  • Module 3. Quantitative Communication Research
  • Module 4. Qualitative Communication Research 
• Unit III. Evaluating Communication Research
  • Module 5. Validity in Quantitative Communication Research
  • Module 6. Plausibility in Qualitative Communication Research