COMM 380

COURSE CODE: COMM 380

COURSE TITLE: ADVOCACY AND SOCIAL MOBILIZATION

COURSE DESCRIPTION: Contemporary principles in and approaches to advocacy and social mobilization in a changing social environment.

PREREQUISITE: None

COURSE GOAL: Provide students the opportunity to explore the theoretical foundations of advocacy and social mobilization. You are also expected to gain a clear understanding of the contemporary approaches to advocacy and social mobilization programs and movements, both from the point of view of public and private enterprises.

Specifically, at the end of the course, you should be able to:

Examine and articulate the theoretical foundations of advocacy work and social mobilization movements.
Discuss how advocacy and social mobilization can be employed as intervention strategies to meet community needs, create new service delivery systems, and promote social and economic justice.
Demonstrate knowledge and skills required in assessing social problems and applying appropriate approaches in mobilizing community interest, opinions, and action in addressing these community problems.

COURSE OUTLINE:

Unit 1. Concepts and Theoretical Foundation
- Module 1. Understanding the Basic Concepts:
  - social problem
  - social change
  - advocacy
  - social marketing
  - social mobilization
- Module 2. Theoretical Foundation of Advocacy
- Module 3. Theoretical Foundation of Social Mobilization
Unit II. Planning and Implementing Advocacy and Social Mobilization programs
- Module 4. Models and Framework for Advocacy
- Module 5. Models and Framework for Social Mobilization
- Module 6. Implementation Strategies for Advocacy and Social Mobilization Programs
- Module 7. New media, Advocacy and Social Mobilization
Unit III. Advocacy and Social Mobilization Evaluation
- Module 8. Qualitative and Quantitative Methodologies
- Module 9. Data Collection and Interpretation
- Module 10. Evidence of Effectiveness