DEVC 203

COURSE CODE: DEVC 203
COURSE TITLE: Cultural and Critical Theories and Frameworks in Media and Mass Communication
PREREQUISITES: None
COURSE DESCRIPTION:
Concepts, frameworks, and constructs of cultural and critical theories and studies on media and communication focus on culture and its creation of meanings and identities, the relationship between high and mass cultures, and the role of mass media in creating and maintaining power and social relationships.

COURSE GOAL:

Present in a more user-friendly and popular form your interpretations, understanding, and your theorizing of the concepts and constructs using the Cultural and Critical lens in viewing communication and media

COURSE OUTLINE:

• Part 1- Communication and Media as Culture
  • Symbolic Interactionism
  • Social Construction of Reality
  • Interpretative Theory of Culture
  • Media Construction of Reality
  • Media construction of Everyday Life
  • Cultural Theory
• Part 2- Communication and Media in a Critical Discourse of Empowerment
  • The Frankfurt School
  • Political Economy
  • Post Structuralism
  • Postmodernism
  • Feminism
• Part 3- Media and Mass Culture Debates in Contemporary Times
  • Hegemonic Culture;
  • Media Control and Ownership;
  • literacy and Orality and
  • Popular Culture as Resistance
• Part 4- Cultural and Critical Frameworks in Media and Communication Research
  • Cultural and Critical Frameworks in Media and Communication Research; and
  • Cultural /critical approaches and methodologies
  • Multimedia as Research