This page is for the reference of continuing BAMS students who started in the program before 2018 only. Aside from the courses in the old curriculum along with some of their prerequisites, policies and guidelines referred to in the new curriculum supersedes everything that may still be indicated in this page.

In today’s global knowledge economy, information has become the primary resource and multimedia communication skills have become essential, sought after competencies. Organizations, agencies, and businesses alike require expertise in multimedia as a strategic imperative. Today’s institutions require a professional with multimedia skills and competencies.

The Bachelor of Arts in Multimedia Studies is a program that prepares experts in:

  • information and communications technology;
  • knowledge management; and
  • multimedia

Graduates of the Bachelor of Arts in Multimedia Studies (BAMS) are: 

  • knowledgeable with the range and use of multimedia information and communication technologies;
  • articulate in philosophical and theoretical underpinnings of developments in the field and their social implications;
  • abreast of emerging trends, protocols procedures, and their implications on practice;
  • proficient in hardware operation, software development, and applications use; 
  • able to produce multimedia knowledge products; 
  • able to contribute to the body of research on multimedia theories and processes; and
  • able to contribute to local multimedia initiatives in the context of global realities.

BAMS graduates can assume the following plantilla positions in corporations, government agencies and non-government organizations:

  • multimedia specialist
  • information specialist
  • information manager
  • communication specialist
  • communication manager
  • knowledge specialist
  • knowledge manager

The BAMS program is composed of 144 academic units:

  • 15 GE courses (45 units)
  • 18 major courses (54 units)
  • 6 residential multimedia production courses (18 units)
  • 5 electives (15 units)
  • PI 100 (3 units)
  • a three-unit special topics, and
  • a six-unit special project

Students must also complete  eight units of Physical Education (PE) courses and six units of National Service Training Program (NSTP) courses.

Mode of Instruction

Courses shall be delivered through blended learning, a mixed mode of distance education and on-campus residential learning, for hands-on production courses with built-in laboratory or practicum sessions. Multimedia, as a subject matter, lends itself very well to distance delivery. On the other hand, socialization among BAMS students will be enriched with on-campus residential courses during summers supplementing their interaction as online virtual communities.



Arts and Humanities

COMM 1 Communication Skills 1 (3 units)
KOM 1  Kasanayan sa Komunikasyon 1 (3 units)
COMM 2 Communication Skills 2(3 units)
KOM 2 Kasanayan sa Komunikasyon 2 (3 units)
COMM 3 Speech Communication (3 units)
HUM 1 Literature, Society, and the Individual (3 units)
HUM 2 Art, Man, and Society (3 units)


Social Sciences and Philosophy

HIST 1/KAS 1  Philippine History/Kasaysayan at mga Institusyong Pilipino (3 units)
HIST 2/KAS 2 Asia and the World/Ang Asya at ang Mundo (3 units)
SOC SCI 1 Foundations in the Behavioral Sciences (3 units)
SOC SCI 2 Foundations in the Behavioral Sciences 2 (3 units)
PHILO 1 Philosophical Analysis (3 units)


Mathematics, Science and Technology

MATH 1 Fundamental Concepts and Applications of Mathematics (3 units) 
NATSCI 1 Foundations of Natural Science 1 (3 units)
NATSCI 2 Foundations of Natural Science 2 (3 units)
MS 1 Oceans and Us(3 units)
STS Science, Technology, and Society (3 units)


PE courses can also be taken in UPOU and/or another UP campus or a non-UP school through cross-registration, subject to UPOU approval. Students may also opt to take the Proficiency Exam for Physical Education (PEPE) in another UP campus to gain advanced credits in PE. 


CWTS 1Civil Welfare Training Service 1 (3 Units) 
CWTS 2Civil Welfare Training Service 2 (3 Units)

BAMS students must complete six units of courses offered in the National Service Trainign Program (NSTP). The courses offered in the NSTP are clustered in the following components. Reserve Officers Training Corps (ROTC), Civic Welfare Training Service (CWTS) and Literacy Training Service. (RA9163)

NSTP may also be takne in any school/institution accessible to the student through cross-registration, subject to UPOU approval.

MAJOR COURSES (54 units) 

MMS 100  Introduction to Multimedia Studies (3 units)
MMS 101 Introduction to Information Technology (3 units)
MMS 102 Theories in Multimedia (3 units)
MMS 111 Gender and Multimedia (3 units)
MMS 112 Multimedia and Society (3 units)
MMS 115 Law and Multimedia (3 units)
MMS 120 Communication and Culture (3 units)
MMS 121 Multimedia and Popular Culture (3 units)
MMS 130 Information and Communication Technology for Development (3 units)
MMS 131 Introduction to Knowledge Management (3 units)
MMS 140 Mathematics in Multimedia (3 units)
MMS 141 Principles of Programming (3 units)
MMS 142 Internet Technologies and Web Development (3 units)
MMS 143 Introduction to Multimedia Computing (3 units)
MMS 144 Principles of Multimedia Information Management (3 units)
MMS 145 Multimedia Communications and Networking (3 units)
MMS 146 Object-Oriented Programming (3 units)
MMS 197 Multimedia Research



MMS 171 Text in Multimedia (3 units)
MMS 172 Audio in Multimedia (3 units)
MMS 173 Photography in Multimedia (3 units)
MMS 174 Graphics in Multimedia (3 units)
MMS 175 Videography in Multimedia(3 units)
MMS 176 Animation in Multimedia (3 units)


OTHERS  (12 units) 

PI 100  Philippine Institutions 100 (3 units) 
MMS 198 Special Topics (3 unit)
MMS 200 Special Project (6 units)


ELECTIVES (15 units selected from the following) 

MATH 11 College Algebra (3 units)
ECON 11 Introductory Economics (3 units)
ENG 157 English for the Professions (3 units)
COMP ED 1 Computer Education 1 (3 units)
COMP ED 2 Introduction to Web Design and Publishing (3 units)
PSYCH 11 Introduction to Psychology (3 units)
PHILO 173 Practical Ethics (3 units)
MMS 151 Introduction to Web Accessibility (3 units)