Master of Development Communication

The Master of Development Communication is a 2 1/2 -year graduate degree program designed to provide communication professionals with a firm foundation in development communication theory and the necessary skills in development communication work.

The program was developed in cooperation with the College of Development Communication, UP Los Baños.

 

Program Goals

Upon completion of the program, students are expected to be able to:

  •    Apply the principles and approaches of development communication in their work; 
  •    Design, produce, and evaluate communication materials and programs; 
  •    Conceptualize and conduct applied communication research; and 
  •    Practice the values of a development communicator.

 

Admission Requirements

Applicants must have:

  •    a Bachelor’s degree in any field or its equivalent from any recognized institution; and 
  •     at least one year work experience for students with undergraduate degrees in communication and at least three years work experience for students without undergraduate degrees in communication.

 

Curriculum - OLD

Curriculum

The program consists of a total of 30 units of course work, of which 21 units are major courses (see below) and 9 units are electives.


 

DEVC 202    Development Communication Concepts and Approaches (3units)     

Communication theories, principles and methods as applied in development programs

 

DEVC 204   Communication Research and Evaluation (3 units)

Introduction to the process and methods of communication research, pre-testing and evaluation of communication materials, and evaluation of communication programs and projects

(Prerequisite: DEVC 202 or consent of instructor)

 

DEVC 206       Design and Production of Print and Radio Development Communication Materials (3 units)

The processes and techniques of print and radio broadcast development communication materials production from conceptualization, design and preparation to utilization

 

DEVC 207       Design and Production of Audio-Visual 

Development Communication Materials (3 units)

 

DEVC 208       Communication, Social Marketing and Social Mobilization (3 units)

Application of communication, marketing and other social science paradigms, strategies, concepts, principles and practices in promoting and mobilizing people for developmental programs, ideas and products

 

DEVC 263      Communication of Scientific and Technical Information (3 units)

Retrieving, processing and interpreting scientific and technical information for the utilization of scientists, educators, and other knowledge linkers

 

DEVC 290       Special Problem (3 units)

 

The 9 units of electives may be taken from any field or discipline.

 



Curriculum - REVISED

The program consists of a total of 30 units of course work, of which 15 units are major courses, 9 units are core courses, and 6 units master's thesis 


DEVC 202
   Development Communication Concepts and Approaches (3units) 

A survey course on development communication traditions, theories, principles, and approaches

 

DEVC203 Cultural and Critical Theories and Frameworks in Media and Mass Communication

Concepts, frameworks, and constructs of cultural and critical theories and studies on media and communication focusing on culture and its creation of meanings and identities, the relationship of high and mass cultures, and the role of mass media in creating and maintaining power and social relationships

 

DEVC 204   Communication Research and Evaluation (3 units)

Introduction to the process and methods of communication research, pre-testing and evaluation of communication materials, and evaluation of communication programs and projects

(Prerequisite: DEVC 202 or consent of instructor)

 

DEVC 206   Print and Broadcast Production (3 units)

The processes and techniques of print and radio broadcast development communication materials production from conceptualization, design and preparation to utilization

 

DEVC 207   Multimedia Production 

Development Communication Materials (3 units)

 

DEVC 208       Communication, Social Marketing and Social Mobilization (3 units)

Application of communication, marketing and other social science paradigms, strategies, concepts, principles and practices in promoting and mobilizing people for developmental programs, ideas and products

 

DEVC 242 Communication and Media in the ASEAN Context (3 units)

The role of communication programs, information and communications technologies, mass media and media systems in the development and evolution of the ASEAN.

 

DEVC 263      Communication of Scientific and Technical Information (3 units)

Retrieving, processing and interpreting scientific and technical information for the utilization of scientists, educators, and other knowledge linkers

 

DEVC 300       Master's Thesis (6 units)

Investigation, elaboration and analysis of development communication concepts and phenomena employing any one  of the following methodological traditions: positivist research, evaluation, research, or media studies.

Faculty


1. Alexander G. Flor
2. Benjamina G. Flor
3. Grace Javier Alfonso
4. Melinda dP. Bandalaria
5. Joane Serrano
6. Jean Saludadez
7. Melinda F. Lumanta
8. Serlie B. Jamias (Affiliate Faculty)
9. Madeline M. Suva (Affiliate Faculty
10. Gerard G. Ravasco (Lecturer)