COURSE CODE: MMS 120

COURSE TITLE: Communication and Culture

UNITS: 3 units

PREREQUISITES: MMS 112

COURSE DESCRIPTION:

An introduction to and an overview of the study of communication and culture; comparative analysis of communication variables and systems across cultures.

COURSE GOAL:

At the end of the course, the student should:
  • understand the philosophical and theoretical underpinnings of the relationship between communication and culture.
  • appreciate the role of communication and culture in social dynamics
  • conduct and present a brief study using one of the different approaches employed in analyzing

COURSE OUTLINE

  • Unit I – Introduction
    • Module 1 Convergence model of communication
    • Module 2 Definitions of communication and culture
  • Unit II - Approaches to the study of communication and culture
    • Module 3 Methodological
    • Module 4 Substantive
  • Unit III – Interrelationship of Communication and Culture
    • Module 5 Cultural Determinants of Communication
    • Module 6 Communicational Determinants of Culture
    • Module 7 Culture as Communication
    • Module 8 Communication as Culture